The European wine industry: the first to the second globalization

Abstract

This article analyzes the evolution of European viticulture and winegrowing in the world context, between the final decades of the 19th century and the present day. It offers a characterization of the resulting wine sector, which in the last decades has undergone the so-called consumption revolution and the transformation of the commercial networks. It tries finally to develop a diagnosis of the weaknesses of the inherited structures in the new context and to formulate possible answers on the basis of the consideration of the historical processes