Devaluation impact in beginnings of 2002 at the Platense's Horticultural Belt. Technological adopted strategies, its results and consequences

Abstract

The platense's horticulture characterizes itself for its conservatory production system, highly dependent of inputs, most of them imported and valued in dollars. At same time, fresh horticultural product obtained is not exportable, and have to be commercialized in the internal market. Because of this, the devaluation in beginnings of 2002 started a critical phase for the horticultural sector in general, and particularly at platense's area. In this context, we investigate the different strategies adopted by producers and the resultant impact at the level of market, prices and costs, like the physical and economical results of the horticultural enterprises too. To do that, we appealed to recollection of primary and secondary information, interpreting the results obtained by different methodologies. We analyzed the impact of devaluation and its assimilation under different reasoning according to each producer. This context and the chosen strategies affected to the market too, prompting a determined evolution of the price and volume offered of horticultural products. The strategies adopted by the producers, the costs of inputs, the prices and the volumes of the offered products, prompted changes in their gross profits, which nominal and real income resulted affected.